WHO ARE WE?
We started this business as parents of two children, looking for clothes we'd want our kids to wear - spending years in the fashion industry, it was hard to find clothing that met all our needs.
You could have comfort at the expense of style; you could have quality at the expense of... well, expense!
So what are we about?
We want to create a brand that represents fun, comfort and quality, all whilst keeping the price as low as possible. If it means making less margin to achieve this, so be it - it’s about making a change!
Remember, fashions change each season but being happy never goes out of style!
LET'S TALK CLOTHING
We invest a lot of time sourcing high quality, breathable and flexible fabrics to keep your little ones feeling warm and comfortable.
Our clothing is put through rigorous tests to ensure the quality of each item endures the test of time and that our products don't suffer from undue shrinkage or deformation.
BUY LESS, BUY SUSTAINABLY
If there’s one thing in your household where sustainability really makes a difference, it’s kids’ clothing.
Shopping more sustainably not only benefits the environment now but sets a great example for the next generation.
We think about the quality of our clothing and about how long each piece of clothing can last, so you can think about if it be handed down to family or friends!